Tuesday, January 27, 2009
Week Post # 2
As this weekend comes closer, so does the well known Snowdown celebration of Durango. Be sure to be part of the fun! Whether you plan to be just a spectator or are interested in entering in some of the events, don't miss out on our community get together. There are plenty of posters posted all throughout the town, along with advertisements on the radio and web, so there is no excuse not to participate! Hope to see you all this weekend.
Thursday, January 22, 2009
Week Post #1
Although I know everyone on the face of the Earth knows that we have a new President, I'm going to announce it anyways. President Barrack Obama was sworn into office on Tuesday, January 20th, in front of all of America, and the World as well. Numerous amounts of television stations broadcasted this important event on their stations. This enabled the public audience to have several different media point of views to watch from.
Ad Deconstruction Assignment
http://i91.photobucket.com/albums/k309/thepopculturejunkie/091006/beckham-lg-milk.jpg
This "Got Milk?" David Beckham Ad has been known to be printed in many well known magazines as well as even popular billboards around the world. There for, this image can be any size and appear to the public eye at any time of the day. It seems to me that the target audience of this particular advertisement should be towards anyone and every one of all ages since, it is indeed, for milk. However, this can very well be argued because, after all, this ad contains a shirtless David Beckham. I think that due to this fact, the target audience is then shifted over towards more of the female fan based audience of David himself. What woman isn’t going to take a second look at this half naked picture of the amazing Mr. Beckham? Exactly. So, in other words, just because this ad is supposed to be for milk, doesn't mean that's what our audience is directly focused on and it isn't where our main attention is on. Milk is the product being presented in this piece, but not necessarily the primary intention of the viewer.
Now, looking at the primary informational message in this ad, it is very clear that the advertiser/company of this print is trying to sell milk. It actually isn't very obvious to see what product is trying to be exposed to the public because the only evidence of milk is the simple "milk mustache" upon David Beckham's upper lip. However, throughout many years of production of these "Got Milk?" ads, it is assumed that most of our world's population knows by now that the milk mustache on a celebrity is directly correlated with milk ads. This individual ad is using David Beckham's beautiful looks, toned physic, and known athleticism to show what or who you could become if you drink just simply three glasses of low fat milk a day, as stated on the ad itself. All "Got Milk?" ads use a variety of different celebrities to show both young and old how beneficial milk is in your diet.
Using a different type of vision to deconstruct this advertisement can break it down into even more underlining pieces. For example, several secondary messages are used in this milk ad to form a more emotional level and association with the product and the consumer. The most openly apparent secondary message on this print would be the usage of David Beckham himself. First, and foremost, he is an attractive public icon and with his celebrity, almost anything can be sold to an audience just by using his name. Putting Beckham shirtless on the front of this ad opens a lot of doors of "seduction" to the viewer. Heck, it's David Beckham for crying out loud! Do I really need to elaborate anymore than that? Basically just understand that the advertiser, or milk company, wants the public to know that if you drink more of their product, you will become a healthier person all around and will lead a more successful, skinnier life, if you will.
In extracting more of the structure and language of this piece of advertisement, I couldn't help but notice the different techniques that were used in the production of this print. One of the first things that jumped out at me, obviously, was the usage of a shirtless David Beckham. As I said before, just using him and his almost perfect body catches enough eyes to begin with, so enough said about that. Secondly though, I noticed how relatively simple this whole ad was. If you look at it, all it is is just David with a milk mustache and a soccer ball posing on what seems to be some kind of a stool. Natural, relaxed manner was all that was needed from our male model to get the point and product across. If you notice, the background is just a plain gray surface with no design or any sort of distraction from the main focal point. This tells the viewer to focus only on the model and nothing more. Words were also used to present the product deeper, just in case the milk mustache wasn't enough evidence. They explain how drinking milk can build muscle and add a significant amount more of protein to a teen’s diet. As long with telling the audience to eat healthy, stay active, and "get into the game." All of these techniques were used to produce a better advertisement, as seen here.
On a more personal level, this ad appealed to me in several different ways, both, I'm sure, that were intended and unintended. For the most part, just seeing David Beckham without a shirt on did the deed for me. I am an avid Beckham fan, have always been, and so that is the main reason why I choose this ad to work with. It doesn't hurt to look at him every so often and how much does it suck to have to analyze him further than usual? Darn, life just sucks now doesn't it? Anyways, along with the image of this celebrity, I also found the facts about milk used in writing very interesting to myself. A fun fact every so often in life can be useful and I could definitely say that I did not know that studies show that milk in a teen’s diet has proved to make them thinner. Bringing that out in the open positively worked for me on an advertisement level. Along with everything else, the simplicity of the piece appealed to me, a casual magazine reader. I don't think that an excessive amount of words, colors, lighting, material, people, etc. is needed to get a point across. A picture is worth a thousand words so let that image speak for itself. Layers of explanation are unnecessary in my mind. So, conclusively, this "Got Milk?" ad did do justice and did accomplish all if it's advertiser's intentions to me.
This "Got Milk?" David Beckham Ad has been known to be printed in many well known magazines as well as even popular billboards around the world. There for, this image can be any size and appear to the public eye at any time of the day. It seems to me that the target audience of this particular advertisement should be towards anyone and every one of all ages since, it is indeed, for milk. However, this can very well be argued because, after all, this ad contains a shirtless David Beckham. I think that due to this fact, the target audience is then shifted over towards more of the female fan based audience of David himself. What woman isn’t going to take a second look at this half naked picture of the amazing Mr. Beckham? Exactly. So, in other words, just because this ad is supposed to be for milk, doesn't mean that's what our audience is directly focused on and it isn't where our main attention is on. Milk is the product being presented in this piece, but not necessarily the primary intention of the viewer.
Now, looking at the primary informational message in this ad, it is very clear that the advertiser/company of this print is trying to sell milk. It actually isn't very obvious to see what product is trying to be exposed to the public because the only evidence of milk is the simple "milk mustache" upon David Beckham's upper lip. However, throughout many years of production of these "Got Milk?" ads, it is assumed that most of our world's population knows by now that the milk mustache on a celebrity is directly correlated with milk ads. This individual ad is using David Beckham's beautiful looks, toned physic, and known athleticism to show what or who you could become if you drink just simply three glasses of low fat milk a day, as stated on the ad itself. All "Got Milk?" ads use a variety of different celebrities to show both young and old how beneficial milk is in your diet.
Using a different type of vision to deconstruct this advertisement can break it down into even more underlining pieces. For example, several secondary messages are used in this milk ad to form a more emotional level and association with the product and the consumer. The most openly apparent secondary message on this print would be the usage of David Beckham himself. First, and foremost, he is an attractive public icon and with his celebrity, almost anything can be sold to an audience just by using his name. Putting Beckham shirtless on the front of this ad opens a lot of doors of "seduction" to the viewer. Heck, it's David Beckham for crying out loud! Do I really need to elaborate anymore than that? Basically just understand that the advertiser, or milk company, wants the public to know that if you drink more of their product, you will become a healthier person all around and will lead a more successful, skinnier life, if you will.
In extracting more of the structure and language of this piece of advertisement, I couldn't help but notice the different techniques that were used in the production of this print. One of the first things that jumped out at me, obviously, was the usage of a shirtless David Beckham. As I said before, just using him and his almost perfect body catches enough eyes to begin with, so enough said about that. Secondly though, I noticed how relatively simple this whole ad was. If you look at it, all it is is just David with a milk mustache and a soccer ball posing on what seems to be some kind of a stool. Natural, relaxed manner was all that was needed from our male model to get the point and product across. If you notice, the background is just a plain gray surface with no design or any sort of distraction from the main focal point. This tells the viewer to focus only on the model and nothing more. Words were also used to present the product deeper, just in case the milk mustache wasn't enough evidence. They explain how drinking milk can build muscle and add a significant amount more of protein to a teen’s diet. As long with telling the audience to eat healthy, stay active, and "get into the game." All of these techniques were used to produce a better advertisement, as seen here.
On a more personal level, this ad appealed to me in several different ways, both, I'm sure, that were intended and unintended. For the most part, just seeing David Beckham without a shirt on did the deed for me. I am an avid Beckham fan, have always been, and so that is the main reason why I choose this ad to work with. It doesn't hurt to look at him every so often and how much does it suck to have to analyze him further than usual? Darn, life just sucks now doesn't it? Anyways, along with the image of this celebrity, I also found the facts about milk used in writing very interesting to myself. A fun fact every so often in life can be useful and I could definitely say that I did not know that studies show that milk in a teen’s diet has proved to make them thinner. Bringing that out in the open positively worked for me on an advertisement level. Along with everything else, the simplicity of the piece appealed to me, a casual magazine reader. I don't think that an excessive amount of words, colors, lighting, material, people, etc. is needed to get a point across. A picture is worth a thousand words so let that image speak for itself. Layers of explanation are unnecessary in my mind. So, conclusively, this "Got Milk?" ad did do justice and did accomplish all if it's advertiser's intentions to me.
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